Dresden State
Art Collection
Staatliche Kunstsammlungen Dresden (SKD)
The Dresden State Art Collection (SKD) holds a remarkable position among Germany's top-notch museums, captivating art enthusiasts and admirers of historical treasures alike. This ingenious integrated campaign, showcased a diverse collection of coins, each of them with a meaningful story waiting to be discovered. We thoughtfully classified the impressive collection of coins based on their unique character and story, and ingeniously used them to replace the ‘O‘s within their respective definition.
Influential currencies throughout history. The coin cabinet in the Residenzschloss. The new treasury of Dresden.
Visual 1. Cash, coins, loot, bucks.
Visual 2. Coronation, marriage, death, reform.
Influential currencies throughout history. The coin cabinet in the Residenzschloss. The new treasury of Dresden.
Visual 3. Conqueror, king, visionary, prophet.
Visual 4. London, Rhodes, Osaka, Rome.
Flyer
Microsite
Postcards
Digital Info Screens
Social Media Activations
Chocolate coins